How to Use Brevo to Send Emails in 2025: A Complete Guide to Boost Your Campaigns

 

Why Choose Brevo in 2025?

Brevo is more than just an email marketing platform. It offers:

• Affordable plans for businesses of all sizes.
• AI-driven personalization for better engagement.
• Advanced analytics to optimize campaigns.
• Integrated marketing tools for SMS, CRM, and automation.

---

Step 1: Sign Up and Set Up Your Account

1. Visit Brevo’s official website.
2. Click on Sign Up for Free and complete the registration process.
3. Verify your email address to activate your account.

Pro Tip: Use a professional email address (e.g., info@yourdomain.com) for better deliverability and branding.

---

Step 2: Set Up Your Sender Identity

1. Navigate to Settings > Senders & IPs.
2. Add your sender name and email.
3. Verify your email by clicking on the confirmation link sent to your inbox.

---

Step 3: Build or Import Your Contact List

1. Go to Contacts and click Add Contacts.
2. Choose from:
   • Manual Input: Add single or multiple contacts manually.
   • File Upload: Import contacts via a CSV file.
3. Create segments based on user behavior, preferences, or demographics for targeted campaigns.

---

Step 4: Create a New Campaign

1. Navigate to Campaigns and click Create an Email Campaign.
2. Fill in the details:
   • Campaign Name: Internal tracking name (e.g., January Newsletter 2025).
   • Subject Line: Catchy and relevant email subject (e.g., "Exclusive Deals for 2025").
   • From Name and Email: Your sender identity.
3. Click Next Step to design your email.

---

Step 5: Design Your Email

1. Choose from Brevo’s design options:
   • Drag & Drop Editor: Simplifies email design for all users.
   • Rich Text Editor: Ideal for plain-text emails.
   • Custom HTML: Use your custom-coded template.
2. Add elements like:
   • Text
   • Images
   • Buttons
   • Social Media Links
3. Preview your email to ensure it’s mobile-friendly and visually appealing.

Pro Tip: Leverage dynamic fields (e.g., {FIRSTNAME}) to personalize your emails.

---

Step 6: Select Your Recipients

1. Choose your target audience:
   • Entire contact list.
   • Specific segment based on location, behavior, or preferences.
2. Use Brevo’s segmentation tools to create highly targeted lists.

---

Step 7: Send or Schedule Your Campaign

1. Review the campaign summary to ensure all settings are correct.
2. Choose to:
   • Send Immediately.
   • Schedule for Later: Select an optimal send time based on your audience’s time zone.
3. Click Confirm to send or schedule.

---

Step 8: Monitor and Optimize Your Campaigns

After sending, track your campaign performance:

1. Go to Statistics and analyze key metrics:
   • Open Rate: The percentage of recipients who opened your email.
   • Click Rate: The percentage of recipients who clicked links.
   • Bounce Rate: Emails that were undeliverable.
   • Unsubscribes: Users who opted out.
2. Use Brevo’s AI-powered suggestions to refine future campaigns.

---

Tips to Boost Your Campaigns in 2025

1. Leverage AI Personalization: Use Brevo’s AI tools to tailor content to individual recipients.
2. A/B Testing: Test subject lines, designs, and CTAs to find what works best.
3. Optimize for Mobile: Ensure your emails look great on smartphones.
4. Use Automation: Set up automated workflows for welcome emails, follow-ups, and abandoned cart reminders.
5. Comply with Regulations: Add unsubscribe links and follow GDPR or CAN-SPAM rules.

---

Frequently Asked Questions (FAQs)

Q1: Is Brevo free to use?
Yes, Brevo offers a free plan with up to 300 emails per day. Paid plans are available for higher volumes and advanced features.

Q2: Can I send transactional emails with Brevo?
Absolutely! Brevo supports both marketing and transactional emails.

Q3: Does Brevo integrate with other tools?
Yes, Brevo integrates with tools like WordPress, Shopify, and WooCommerce, making it easy to connect with your website.

---

Conclusion

In 2025, Brevo continues to be a top choice for email marketing thanks to its intuitive interface, powerful features, and AI-driven optimizations. By following this guide, you can easily create, send, and analyze email campaigns that drive results for your business. Start using Brevo today to boost your email marketing strategy!

Don’t forget to share this guide with fellow marketers looking to excel in email marketing.